Homepage Hero And Demo Stage Design

Goal

Restructure the homepage opening so the first screen feels like a clean premium cover and the product video becomes a deliberate second-screen reveal. The target tone is high-end, minimal, and technology-forward, with a launch-stage feel rather than a typical marketing card stack.

Current Problem

  • The hero section currently includes the product video inside components/layout-content/index.tsx.
  • On desktop, the first screen can partially reveal the video, which weakens the hero's focus and makes the transition into product content feel accidental.
  • The current structure mixes two jobs in one section:
    • establish the brand/value proposition
    • demonstrate the product

Approved Direction

Use a two-stage opening sequence:

  1. First screen: pure hero cover
  2. Second screen: launch-style product demo stage

The first screen should only establish the brand and core value proposition. The second screen should feel like the formal start of the product story.

The intent is not to force a perfectly centered full-screen hero on every viewport. The practical requirement is:

  • on common desktop/laptop viewports, the hero should read as a standalone opening cover
  • the product video should not appear in the initial above-the-fold view

Information Architecture

Screen 1: Hero Cover

Keep components/layout-content/index.tsx focused on:

  • badge
  • headline
  • subtitle
  • primary and secondary CTA
  • install command block

Remove the video from this component entirely.

Screen 2: Product Demo Stage

Create a new dedicated section component for the video stage:

  • suggested path: components/layout-demo/index.tsx

This component should contain:

  • section label
  • short launch-style heading
  • one concise supporting sentence
  • a large centered video stage

Homepage Order

Update app/[locale]/page.tsx to the following section order:

  1. LayoutContent
  2. LayoutDemo
  3. PartnerMarquee
  4. LayoutProducts
  5. LayoutFeatures
  6. CTASection

This keeps the narrative sequence:

  • what TouAI is
  • see it in action
  • explore capabilities

Visual Direction

Hero Cover

  • Treat the first screen as a cover, not a mixed content stack.
  • Increase perceived calm through stronger vertical breathing room.
  • Keep the headline as the dominant visual element.
  • Avoid adding any product preview back into the first screen.

Recommended spacing target:

  • keep the existing top offset language close to the current rhythm
  • increase bottom spacing after the install block so the hero ends more deliberately
  • do not add min-h-[100dvh] unless implementation shows it improves the composition without forcing awkward vertical centering

Demo Stage

The second screen should feel like a product launch stage:

  • centered composition
  • restrained typography
  • minimal copy
  • large video as the hero object of the section

This should feel closer to a keynote reveal than a SaaS feature card.

Demo Stage Specifications

Copy Structure

Recommended content structure:

  • label: Product demo
  • title: See TouAI in action
  • description: a single sentence about moving from connected data to agent-ready workflows

The tone should be calm and confident, with minimal marketing language.

Layout

  • place the entire section in its own block
  • use generous top spacing to clearly separate it from the hero
  • constrain text width to around max-w-2xl
  • constrain the video stage to around max-w-6xl
  • center-align the composition for a launch-stage presentation feel

Recommended spacing target:

  • section top padding: roughly pt-24 to pt-32
  • title block to video gap: roughly mt-10 to mt-14
  • section bottom padding should be sufficient to avoid the next marquee feeling attached

Container Styling

  • keep the page background light and quiet
  • use a subtle border around the video stage
  • use either no shadow or a very soft shadow
  • allow slightly generous radius, but avoid heavy card styling

Recommended implementation bias:

  • prefer a light border plus a very soft shadow over a heavy standalone shadow
  • the frame should read as a stage surface, not as a generic marketing card

Visual Restraint

Do not use:

  • heavy gradients
  • dark glowing tech visuals
  • glassmorphism
  • oversized decorative effects
  • dense explanatory copy

The section should feel premium through spacing, proportion, and restraint.

Content And i18n

Add a new home.demo group in i18n messages with:

  • label
  • title
  • description

English should be authored intentionally. Chinese should ship in the same change as a direct but polished equivalent so homepage structure stays in sync across locales.

Implementation Plan

Component Changes

components/layout-content/index.tsx

  • remove the bottom <figure> containing the video
  • keep the component limited to hero content only
  • preserve the recently added split-title fallback behavior

components/layout-demo/index.tsx

  • add the new second-screen section
  • render the label, title, description, and video
  • use the existing video source: /assets/layout-content/open-video.mp4
  • make the section a semantic <section> with its own visible heading
  • use restrained framing, not a dense nested card treatment

Video behavior

  • keep muted and playsInline
  • keep controls
  • do not autoplay aggressively if it undermines the calm launch-stage feel
  • use a stable aspect ratio and responsive width so the stage remains composed on smaller screens
  • preserve a graceful fallback if autoplay behavior varies by browser

app/[locale]/page.tsx

  • import LayoutDemo
  • insert it immediately after LayoutContent

Scope Control

This change should not alter:

  • header structure
  • partner marquee behavior
  • products/features content structure
  • CTA section behavior

The work should stay narrowly scoped to the homepage opening sequence.

Success Criteria

  • the first screen no longer reveals the video
  • the hero reads as a clean, premium cover
  • the video appears as a deliberate second section
  • the second section feels launch-like, minimal, and product-centric
  • the homepage opening has a clearer narrative rhythm than before

Risks

  • if the second section copy becomes too long, it will lose the launch-stage feel
  • if the video container uses heavy shadow or framing, it will feel like a generic marketing card
  • if the spacing between the first and second sections is too tight, the original problem will remain

Out Of Scope

  • changing the homepage visual theme globally
  • redesigning the header
  • altering product or features section layouts
  • replacing the video asset itself
Homepage Hero And Demo Stage Design | Documentation